Blog

While some homeowners may know insulation is important, they may not truly understand why. We created this quick animated video to help Owens Corning® Certified Energy Expert® professionals educate potential customers and motivate them to take action. READ MORE >

As businesses have rapidly shifted to new digital strategies, printed materials may begin to feel like a thing of the past. Here's how you can take those print pieces and turn them into interactive, engaging pieces online. READ MORE >

Recently, Google has been pushing for more businesses and contractors to become screened and verified through their Local Services program. So, what does that mean for your business? We share some insights. READ MORE >

At this point, we all know our potential customers make decisions about our companies based on what they see online. Yet, how many of us have developed strongly connected content marketing and user experience strategies to generate more leads? READ MORE >

An orthopedics group needed to get a digital marketing campaign launched — and fast. Here's how we launched a campaign that yielded results with a limited timeframe and budget. READ MORE >

Looking for a way to ask and remind your customers to leave an online review? We created a pocket-sized card to help businesses do just that. READ MORE >

We've pulled together a list of "must-haves" for achieving a solid company website. See how your company's website stacks up, and let us know what other standards should be added to our list. READ MORE >

Designing a new logo is a process. Here, our designer shares some behind-the-scenes insights into how she landed on a new charity logo for the National Insulation Contractors' Exchange. READ MORE >

Does your business have an active YouTube page? Here are some tips for harnessing the power of the web's second-largest search engine. READ MORE >

Do you proactively encourage your satisfied customers to leave positive feedback online for your business? If not, it's time to start. We've developed some tips for gaining more customer reviews online. READ MORE >