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According to Lou Montulli, who invented the internet browser cookie in 1994, it was never intended to be adopted and coopted by advertisers to advance their marketing and sales initiatives. “We designed cookies to exchange information only between users and...

When the American Museum of Magic sought to have a more modern and engaging website, they turned to The Jakes Group for support. READ MORE >

After a trying 2020, many businesses have felt a resurgence this year. But ramped-up business doesn’t mean it’s time to slow down your marketing efforts. Here are a few reasons we think it’s important to continue marketing even when you’re busy. READ MORE >

Are you wondering if (and how) TikTok should play a role in your brand's larger communication strategy? We recommend answering these questions first. READ MORE >

While the team behind Eco Home Services has been in the industry for many years, they sought to launch as a new contractor in Oklahoma City. They turned to The Jakes Group for branding strategy support and creative direction. READ MORE >

Want to rank higher in search engine results? Offering meaningful and informative website content can help you emerge as an expert while optimizing your SEO performance. READ MORE >

Members of the Owens Corning® Certified Energy Expert® Program are backed to offer a warranty unlike any other in the industry. We created a toolkit to help them leverage the warranty as a selling point in their local markets. READ MORE >

Content marketing is one of the most recognized methods for growing brand awareness and attracting new customers. But what exactly is it? And why is it so important? READ MORE >

At a time when millions of Americans are unemployed, businesses are finding it almost impossible to find new workers. You would think positions would be easy to fill given our economy has recovered just a little over half of the...

According to the 2020 forecast from eMarketer on US weekly podcast listeners, 77.9 million people will listen to a podcast at least once a week in 2021. This means weekly podcast listenership has more than doubled since 2016 and is now a $1 billion industry. Although podcasts have been around...