August 2, 2021

Why Market When Business is Booming

After a trying 2020, many businesses have felt a resurgence this year. But ramped-up business doesn’t mean it’s time to slow down your marketing efforts. Here are a few reasons we think it’s important to continue marketing even when you’re busy. READ MORE >

July 19, 2021

Is it Time for Tik Tok?

Are you wondering if (and how) TikTok should play a role in your brand's larger communication strategy? We recommend answering these questions first. READ MORE >

May 7, 2021

The Role of Marketing in Employee Recruitment

At a time when millions of Americans are unemployed, businesses are finding it almost impossible to find new workers. You would think positions would be easy to fill given our economy has recovered just a little over half of the...

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April 7, 2021

As podcasters become mainstream, are marketers ready?

According to the 2020 forecast from eMarketer on US weekly podcast listeners, 77.9 million people will listen to a podcast at least once a week in 2021. This means weekly podcast listenership has more than doubled since 2016 and is now a $1 billion industry. Although podcasts have been around...

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March 16, 2021

Using Promotional Items to Build Your Brand

Incorporating promo materials and logoed apparel into your marketing strategy can be a highly effective way to build brand awareness. Here are some quick tips to keep in mind as you plan your approach. READ MORE >