Blog

Incorporating promo materials and logoed apparel into your marketing strategy can be a highly effective way to build brand awareness. Here are some quick tips to keep in mind as you plan your approach. READ MORE >

When was the last time you considered your website's hosting plan? It's a critical part of keeping your website secure. READ MORE >

Here’s how The Jakes Group collaborated with the Owens Corning® Certified Energy Expert® Team to create engaging materials to motivate members to renew their memberships for 2021. READ MORE >

Recently, the National Insulation Contractors’ Exchange enlisted The Jakes Group to design a logo for their 25th anniversary. We sought to create a logo that helped to reflect where they’ve been as well as the direction they are going. READ MORE >

At The Jakes Group, we are always exploring marketing trends and how different brands are standing out in their markets. Here we share some of our recent favorite marketing pieces and why we think they are effective. READ MORE >

Do you have "video conference fatigue" at this point in the pandemic? Check out these best practices to help improve your overall meeting experience. READ MORE >

When we launched our new brand identity last year, we made “Inspiring Conversations” our purpose statement. Although having authentic conversations may look different in our "socially distanced" world, the importance of having them remains the same. READ MORE >

At The Jakes Group, we are experienced Hootsuite fans and a Certified Hootsuite Professional. If you seek a seamless tool for managing social media accounts, then this platform may be the right fit. READ MORE >

Learn how we helped the Owens Corning® Certified Energy Expert® team reach its membership with actionable tips and resources to strengthen their safety programs. READ MORE >

Last year, we officially became certified as a Woman-Owned Small Business by the U.S. Small Business Administration. We feel this is an important value-add for our potential and current clients. READ MORE >