Blog

Recruiting new employees in a competitive market can be a daunting task. This is especially true when marketing to specialized candidates with niche skills, from engineers to skilled tradespeople to medical specialists. Recruitment involves more than merely posting a job...

No matter the size of your business, you are more likely to attract and retain the employees you need by having a strong employer brand identity. Potential and existing employees should understand what your brand offers as an employer and...

We are pleased to announce a new team member who joined us this summer in the role of New Business Development – Sharon Stemen. The name may be familiar since she’s been working in the marketing/ad agency industry for over...

This newest generation of job seekers, often referred to as Gen-Z, seems to be breaking away from traditional methods of searching for employment and forging their own innovative paths. They’ve been shaped by technology since birth and are quite comfortable...

Recruiting and retaining top talent has always been an essential element of any organization's success. However, as workforce participation remains below pre-pandemic levels, the task of finding, recruiting, hiring, and keeping employees continues to be a significant concern for many employers. READ MORE >

Rebates, or money-back incentives, have long been a powerful -- and possibly underutilized -- tool for marketers. At The Jakes Group, we’ve worked on marketing campaigns designed to leverage the power of these incentives for businesses and end users. READ MORE >

Branded apparel is one of the best tools in our branding arsenal. But there are typically hazards to avoid when deciding how to build out an apparel program and which products best serve the brand and the wearer. READ MORE >

Most people know LinkedIn as the world’s largest professional network – touting more than 830 million members in more than 200 countries and territories worldwide. But the lesser-known facts show how quickly it’s become a household name. READ MORE >

Ahh. the Superbowl. The biggest sporting event of the year and the biggest stage for athletes and advertisers alike. The Superbowl is also the ‘Ad Bowl,’ and we the consumers and industry critics determine the winners and losers. I admit,...

One of the critical components of successful brand stewardship and promotion is authenticity. Brands that attempt to take advantage of social circumstances or popular trends are rarely successful as the plays simply don’t align with past performance and overall purpose....