Blog

When we launched our new brand identity last year, we made “Inspiring Conversations” our purpose statement. Although having authentic conversations may look different in our "socially distanced" world, the importance of having them remains the same. READ MORE >

At The Jakes Group, we are experienced Hootsuite fans and a Certified Hootsuite Professional. If you seek a seamless tool for managing social media accounts, then this platform may be the right fit. READ MORE >

Learn how we helped the Owens Corning® Certified Energy Expert® team reach its membership with actionable tips and resources to strengthen their safety programs. READ MORE >

Last year, we officially became certified as a Woman-Owned Small Business by the U.S. Small Business Administration. We feel this is an important value-add for our potential and current clients. READ MORE >

While 2020 has presented some unique challenges, there have been many bright spots as well. This holiday season, we’re celebrating our successful collaborations and the people we get to work with each day. READ MORE >

How can healthcare organizations stand out in an increasingly complex market? A patient-centered marketing campaign allows you to showcase authentic stories while establishing trust. READ MORE >

While case studies may seem like an old-fashioned marketing approach, they can be highly effective in educating potential leads. Instead of saying what you offer, case studies allow you to actually show the positive impact and results you bring to the table. READ MORE >

How can associations maximize growth opportunities heading into 2021? We're providing a few suggestions to help organizations seeking to retain and grow membership during a time of uncertainty. READ MORE >

Recent data suggests that purpose-driven organizations and companies have been better able to rise to the challenges of the COVID-19 pandemic. So, have you considered your own brand’s purpose lately? We've included some thought-sparking questions to get started. READ MORE >

With LinkedIn Stories, marketers have yet another opportunity to get key messaging out in front of targeted audiences. So, how can you get started? We share some ideas here. READ MORE >