January 4, 2021

Proud to Be a Woman-Owned Business

Last year, we officially became certified as a Woman-Owned Small Business by the U.S. Small Business Administration. We feel this is an important value-add for our potential and current clients. READ MORE >

December 21, 2020

A Year-End Message from The Jakes Group

While 2020 has presented some unique challenges, there have been many bright spots as well. This holiday season, we’re celebrating our successful collaborations and the people we get to work with each day. READ MORE >

December 7, 2020

Making the Case for Case Studies

While case studies may seem like an old-fashioned marketing approach, they can be highly effective in educating potential leads. Instead of saying what you offer, case studies allow you to actually show the positive impact and results you bring to the table. READ MORE >

November 16, 2020

Do You Have a Defined Brand Purpose?

Recent data suggests that purpose-driven organizations and companies have been better able to rise to the challenges of the COVID-19 pandemic. So, have you considered your own brand’s purpose lately? We've included some thought-sparking questions to get started. READ MORE >

October 27, 2020

Sharing Your Story with Infographics

Studies suggest that infographics are 30 times more likely to be read than text-only articles. Here's an example of an infographics-based piece we created for one healthcare client to share year-end highlights. READ MORE >

October 19, 2020

Project Highlight: “Why Insulate” Video

While some homeowners may know insulation is important, they may not truly understand why. We created this quick animated video to help Owens Corning® Certified Energy Expert® professionals educate potential customers and motivate them to take action. READ MORE >