Blog

Content marketing is one of the most recognized methods for growing brand awareness and attracting new customers. But what exactly is it? And why is it so important? READ MORE >

At a time when millions of Americans are unemployed, businesses are finding it almost impossible to find new workers. You would think positions would be easy to fill given our economy has recovered just a little over half of the...

According to the 2020 forecast from eMarketer on US weekly podcast listeners, 77.9 million people will listen to a podcast at least once a week in 2021. This means weekly podcast listenership has more than doubled since 2016 and is now a $1 billion industry. Although podcasts have been around...

Incorporating promo materials and logoed apparel into your marketing strategy can be a highly effective way to build brand awareness. Here are some quick tips to keep in mind as you plan your approach. READ MORE >

When was the last time you considered your website's hosting plan? It's a critical part of keeping your website secure. READ MORE >

Here’s how The Jakes Group collaborated with the Owens Corning® Certified Energy Expert® Team to create engaging materials to motivate members to renew their memberships for 2021. READ MORE >

Recently, the National Insulation Contractors’ Exchange enlisted The Jakes Group to design a logo for their 25th anniversary. We sought to create a logo that helped to reflect where they’ve been as well as the direction they are going. READ MORE >

At The Jakes Group, we are always exploring marketing trends and how different brands are standing out in their markets. Here we share some of our recent favorite marketing pieces and why we think they are effective. READ MORE >

Do you have "video conference fatigue" at this point in the pandemic? Check out these best practices to help improve your overall meeting experience. READ MORE >

When we launched our new brand identity last year, we made “Inspiring Conversations” our purpose statement. Although having authentic conversations may look different in our "socially distanced" world, the importance of having them remains the same. READ MORE >