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One of the critical components of successful brand stewardship and promotion is authenticity. Brands that attempt to take advantage of social circumstances or popular trends are rarely successful as the plays simply don’t align with past performance and overall purpose....

If you hadn’t heard, Google has renamed Google My Business to Google Business Profile. Beyond the difference in wording, a lot of business owners and marketing professionals are wondering why the change occurred and what it actually changes. I must...

A record-breaking 4.3 million Americans voluntarily left their jobs in August, across seemingly all industries, according to a report by the Bureau of Labor Statistics (BLS). That’s the highest number reported since the agency started tracking the data in 2000. According to...

The Instagram story is a pretty good one. Launched in October of 2010 (yes, over a decade ago now), the photo and video-sharing social media application took only eight weeks to develop. In less than two years, Facebook (FB) acquired...

According to Lou Montulli, who invented the internet browser cookie in 1994, it was never intended to be adopted and coopted by advertisers to advance their marketing and sales initiatives. “We designed cookies to exchange information only between users and...

When the American Museum of Magic sought to have a more modern and engaging website, they turned to The Jakes Group for support. READ MORE >

After a trying 2020, many businesses have felt a resurgence this year. But ramped-up business doesn’t mean it’s time to slow down your marketing efforts. Here are a few reasons we think it’s important to continue marketing even when you’re busy. READ MORE >

Are you wondering if (and how) TikTok should play a role in your brand's larger communication strategy? We recommend answering these questions first. READ MORE >

While the team behind Eco Home Services has been in the industry for many years, they sought to launch as a new contractor in Oklahoma City. They turned to The Jakes Group for branding strategy support and creative direction. READ MORE >

Want to rank higher in search engine results? Offering meaningful and informative website content can help you emerge as an expert while optimizing your SEO performance. READ MORE >