More than 18 million users, including employees at 800+ of the Fortune 1000 companies, use Hootsuite to manage their social media accounts. While the platform has a lot of depth, it is intuitive enough to allow even light users to manage multiple social networks.
Although we at The Jakes Group will adapt to whichever social management system is preferred by a given client, we are experienced Hootsuite fans and a Certified Hootsuite Professional. Our team has used the platform to manage and track social media activity for a number of clients. With Hootsuite, you can do the following all within one integrated dashboard:
- Monitor conversations happening about your brand and topics related to it.
- Easily generate and manage advertising campaigns.
- Create and publish content to up to your social media pages, such as Facebook, Twitter, Instagram, LinkedIn and Pinterest.
- Measure and analyze your posts’ performance.
- Respond to and manage comments and direct messages.
Why do we like Hootsuite? Here are just a few reasons:
- You can seamlessly set up team members to collaborate across the platform. For example, one person can draft the content, another person can approve it, and another can pull data and measure success. Individuals can also be assigned to respond to specific inbound inquiries.
- Having one platform to oversee your organization’s social media presence ensures brand consistency and allows you to engage with your audiences in a more uniform way.
- It’s critical to be in tune with the conversations taking place about your brand online, and Hootsuite allows you to do just that with its various social listening “stream” features.
- Along with quickly viewing a post’s performance metrics, you can take it a step further to pull a variety of customizable reports.
Of course, a management tool like Hootsuite is just one part of your social media plan. To truly have an effective social media presence, it’s important to first define what “success” looks like for your specific brand and have a proper strategy in place. If you have any questions about your organization’s social media strategy, your team at The Jakes Group is ready to discuss. Let’s have a conversation.
