In 2010, Laura Jakes decided to establish a design agency where clients could speak directly to the people actually doing the work. The small-but-mighty team focused on providing creative services in Northwest Ohio and eventually throughout the entire country.
Over time, the offerings and talent at LJ Creates grew based on client needs. Along with our design and writing capabilities, we became a Google Partner specializing in digital advertising. We became a promotional products distributor, helping our clients get top-quality products for a reasonable price. And, with the addition of Brian Tipping, Strategy Partner, LJ Creates officially became a “go-to” expert on marketing strategy. As we’ve evolved, we’ve become more than our creative capabilities; we’re consulting with brands to help them excel in strategy, marketing and beyond. Thus, we decided to make the name change to The Jakes Group.
As our team discussed how we see ourselves, a profound theme resonated: we’re in the business of helping people, brands, businesses and organizations tell their story. In order to do that, we listen. Maybe that’s a simple concept. But it can actually be rare in our industry that people really take the time to pause and listen. We want to hear and thoughtfully digest what you have to say—whether we’re creating a strategy proposal, developing a website or designing a new logo. That time we take to actually listen and think before we act makes a huge difference in our process—and in our results.
After many(!) iterations of our new logo, we landed on a version that integrates a conversation bubble. This is to remind us, and you, that we are here to listen and help you tell your story. We went with a timeless blue hue for our main design color—just in time for Pantone to announce it as the 2020 color of the year! Pantone describes classic blue as “instilling calm, confidence and connection.” Coincidentally, we think that describes the type of service we provide, too.
While our name is different, our purpose is the same: we’re here to help you share your story. We take pride in our client-centered approach, and our talented team is ready to tackle all of your strategy, creative and marketing needs.
So, what’s your latest marketing project? Do you have ideas for your marketing plan but seeking someone to help you focus and prioritize on strategy? Or, do you want to take a deep dive into your brand identity? The Jakes Group wants to hear your story. Let’s talk today.