While the team behind Eco Home Services has been in the industry for many years, they sought to launch as a new contractor in Oklahoma City offering home energy audits, energy ratings, duct cleaning, weatherization and more. In order to go to market, they sought a brand identity, including a new logo, as well as a website. They turned to The Jakes Group for branding strategy support and creative direction.
QUESTION
Our process began with understanding how the client wanted to be portrayed in their market. Through deep-dive conversations, we understood that Eco Home Services wanted to be known as the “go to” home health expert in Oklahoma City. Market research made it clear that indoor home health was top of mind for many homeowners. According to the 2020 Ikea Life at Home Report, the COVID-19 pandemic put health and well-being at the front of homeowner minds. With more families spending time indoors, Google reported a major increase in searches for terms like “indoor air quality.”
Our task was to communicate in both content and design that Eco Home Services has the experience and expertise to guide homeowners to a healthier home. Unlike other limited options in this market, Eco Home Services is a true authority in home efficiency and health. The team wanted to get their message to their core audience quickly.
CREATE
The Eco Home Services team has a wealth of experience and expertise in their field. They wanted their website to build topical authority by going beyond listing their services; they sought to make it an information hub for homeowners wanting to learn more about indoor health. In terms of branding, the client sought bold colors and eye-catching design elements for their new business to stand out.
We gave the client several logo options with vibrant and bright colors. Our goal was for the colors and visuals to evoke a feeling of health and well-being. The logo design selected has a dimension to it that helps it look like an “E” for “eco,” with an overall organic feel. As we began the website design, we had a solid understanding of the creative direction. We used icons and design elements from the logo throughout the design and also incorporated movement to intentionally draw the eye to key information.
The new website is visually engaging, with an animated illustration to help “connect the dots” on the company’s services and solutions. The movement on the homepage makes it that much more impactful by drawing the eye through the illustration from beginning to end. The website is also sprinkled with statistics and illustrations to provide facts about home health. These help to position Eco Home Services as the knowledgeable expert in their field. The website also has a resources page and a “healthy home” page that invites homeowners to take a questionnaire to gauge whether they may be a good candidate for a home health assessment. This contact form offers one more way to collect contact information from potential leads.
ACTIVATE
By closely collaborating with our client, we were able to create a new logo, branding and website in a fast-paced timeline. Eco Home Services’ mission statement is “to build awareness of the growing issues of living in unhealthy homes and provide expert solutions that truly make homes healthier for families.” By establishing a strong brand identity and creating a user-friendly and information-packed website, we believe Eco Home Services is staying true to that mission. From the onset of their business, they were able to position themselves as a leader in the market. Additionally, they are building topical authority and SEO by having a robust website with useful content.
Because they launched a brand-new company name, we recommended a comprehensive Google Ads campaign to build awareness and gain leads in the Oklahoma City region. As a Google Partner, The Jakes Group is now helping to create and maintain the Google Ads campaign for this client. We are also managing digital radio advertisements to help Eco Home Services generate regional brand awareness.
Are you looking to launch a new brand identity or website? We’d love to have a conversation. Contact The Jakes Group today.