Following the lead of other social media platforms like Facebook and Instagram, LinkedIn recently launched a “Stories” capability. Using the LinkedIn mobile app, individuals and brands can now share short videos and photos for a 24-hour timeframe, along with blocks of text and customized “stickers.”
LinkedIn Stories give marketers yet another opportunity to get key messaging out in front of intended audiences, including employees and potential customers/clients. Of course, LinkedIn is more about professional networking and best practice sharing, and Stories should be used with that in mind. So, how can brands begin taking advantage of the LinkedIn Stories feature? Here are just a few ideas:
- Provide insights into your brand and company culture by sharing behind-the-scenes footage from an event.
- Have content experts share photos/videos relevant to your industry.
- Share a product demo or spotlight a certain service/skillset.
- Draw attention to a job opening within your organization by dedicating an entire story to it.
- Conduct Q&As with recruiters to share quick advice to jobseekers.
LinkedIn Stories create a space to evoke professional, timely and relevant conversations in your industry. As with all social media posting, it’s important to uphold your brand voice even in these short engagements. If you’re ready to get started, check out LinkedIn’s FAQs for more details. And if you have any questions about social media management, our team is happy to talk. Contact us today.