It has been several months since the COVID-19 pandemic reached the U.S. And, undoubtedly, we continue to adapt to going digital in all areas of life. Medical consultations are happening virtually. People are working remotely. School assignments are completed online. The list goes on and on.
As businesses have rapidly shifted to new digital strategies, printed pieces may begin to feel like a thing of the past. Waiting rooms no longer have communal literature racks filled with pamphlets and educational materials. Budgets are becoming tighter for many, limiting the ability to mail out pieces. Companies are opting for digital consults with potential customers, so the sales team can’t necessarily hand over a brochure as a leave-behind.
But, despite the lack of face-to-face interaction, there is still an opportunity to share the pieces you’ve developed on behalf of your organization. At The Jakes Group, we’re helping clients transform their print pieces into more engaging, interactive formats. Digital brochures don’t have to be simple digital docs. They have the potential of becoming virtual platforms that can engage viewers and turn them into loyal customers. This goes well beyond converting a document into a PDF and offers a few often-overlooked benefits, including:
- Multi-screen compatibility makes these pieces easy to flip through for the end-user, no matter what device they are on.
- The HTML5 format is perfect for sharing on social media platforms once hosted on a website.
- Immediate “real-time” updates ensure all content (e.g., product descriptions, pricing, hours of service) is current.
- Content integration opportunities allow for linking to deeper content areas on your website or embedded CTAs, so a prospect can request more information directly from the digital document.
- By hosting a digital brochure or other document on your website, you provide another means to drive traffic to your site where additional sharing opportunities become available.
Take, for example, the company overview brochure we created for Idaho-based G&G Insulation. They wanted a way to share the piece online, so they could link to it in follow-ups with potential customers. It’s housed right on their website, so people who are unfamiliar with the company have an easy way to get to know them better. And, as an added bonus, they are saving on costs since they are no longer printing large quantities.
While we believe there is still great value in print pieces, we think digital literature can be a powerful way to reach audiences—especially as we adapt to the unique circumstances of the pandemic. Whether you have a magazine you’d like to take digital, a patient education piece, a company newsletter or something else entirely, we’d love to hear about it. Let’s talk.