Are you promoting your business on YouTube—the second largest online search engine in the world? If not, we think you should be! Here’s why:
- YouTube reaches more U.S consumers between the ages of 18–49 than all cable TV networks combined.
- YouTube isn’t just popular with teenagers and young adults; popularity is growing across all age groups, including:
- 67% usage among ages 36-45
- 66% usage among ages 46-55
- 58% usage among ages 56 and older
- 90% of shoppers have discovered a brand or product through YouTube.
Sharing content on YouTube can be a powerful way to build brand awareness. You can get organic exposure when people are searching for videos related to your videos. Or you can set a budget and promote a video.
Take EnerSol, a regional insulation company, for example. We helped them produce a 30-second video featuring their services. Then, we set up their YouTube advertising. With YouTube, an account is only charged when someone watches the full 30 seconds or clicks on the ad. We set a budget of $5 per day and targeted it to play only within a 40-mile radius. In a 15-month time period, we saw the following results:
- 215,000 impressions
- Over 96,000 views of the entire commercial
- 229 clicks to their website
Ultimately, the average cost per view was only $0.02.
YouTube is a great tool to advertise a video and pay as it yields results, rather than the traditional means of paying an upfront cost for television. With YouTube, the viewers know how long a given ad will last; if they are not interested in the services then they can skip that ad. However, they will have still been exposed to the brand as long as the logo appears within the first 5 seconds of the ad.
We understand you are busy. We can help you set up your YouTube account and start sharing videos for your business. If you are interested in jumpstarting an online commercial campaign, let’s have a conversation.