More people stream music, podcasts and news than ever before. As digital radio grows, many of our clients have asked how they can take advantage of this expanding platform. After all, digital radio advertising can offer excellent targeting and engagement opportunities. However, many marketers feel that digital radio can be expensive and only affordable to big brands with big budgets. The minimum buy levels of the most popular platforms can be well out of reach for small businesses.
Yet, AudioGo changes that. This digital radio advertising platform offers much lower minimums that allow even very small marketers to leverage the popularity and reach of digital radio giants, like Pandora and iHeartRadio. We are excited about this new way to reach people where they are.
Why We Like AudioGo
- Your minimum spend is only $250. You can edit, pause or adjust your campaign as you go.
- By using digital radio, you can target by gender, age, location, music genre and language (English or Spanish).
- To motivate consumers to take action, a user can immediately click to visit your website from the ad.
AudioGo in Action
Here are some results yielded for one client. In just over two months, the client’s complete 30-second ad was heard 185,000 times.
We are helping clients set up their audio ads, manage their campaigns and measure effectiveness with custom reports. If you’re interested in learning more about this exciting digital radio advertising platform, let’s talk.